Our Story:

The company was established in 1991 as a family business immediately after
liberation of Kuwait from Iraqi occupation. Initially the company started the business
in importing new and used cars from USA to Kuwait market being at high demand at
that time under “First Line Establishment”.

Who we are:

Construction Line
During the same year, it launched a Construction Line under a separate
registration “First Line Contracting “. This business resulted in opening an
Aluminum firm (First Line Aluminum Est.” where Aluminum is highly used for
door, widows and car shelters in commercial and residential buildings in Kuwait. As
the business of expanded the established was transferred to a Company called
Seven Flags Trading and Construction Company”

Training and Consultancy
The Chairman of the board, being an engineer by profession with a long experience
in Management, a Consultancy office “Quality Assurance Consultant” was
established in 1994 focusing on: Organization Development, Leadership, Strategic
Planning, Innovation and Organization Performance Measurement. The topics are
covered and service provided through training and consultancy.

Extreme Sports Products
The business of marketing and selling extreme sports products such as power kites
was been introduced to the company management by in 2002. The market was
studied and the company took the initiative to be the first to introduce kite products
to Kuwait market under a sport branch, WindRider, and it opened its shop in
Al-Muthana Shopping Mall in the center of Kuwait city in 2003. The branch
represent major Kites companies: FlexiFoil, Dakine,

Food Trucks
The business of food trucks started in 2015 through providing american comfort food
for groups, families gathering and exhibition events. The service is provided through
a fully equipped and attractive BUS. The business expanded to the UAE in three food
trucks in less than a year.

iCare Clinic Medical Center:
The chairmen elder son is a Medical doctor who graduated from Trinity College
(Dermatology) in 2004 and is worked in Ministry of Health after his Graduation. The
company management decided to open a new line of importing skin care products as
this will support the need of the “iCare Clinic” that has been established by the
chairmen son and two of his medical partners.